Anything that needs an audience online has a social media presence. Facebook, Twitter, Google+ are the largest examples of social media. They work by giving users the content they are looking for, while also incorporating advertising into the results. It is a very simple model, one that still powers television and radio broadcasts. Using these media engines to spread the word about your company, your idea, your blog, your cat video, can be a daunting task. Using social media effectively can create a buzz about a product or shoot your cat's video into viral status.