The 'catchphrase' in this logo speaks to how I tend to see myself. If I had a job title, that would be it. The text layer's font is called 'Seriffic Grunge'. Originally, I was going to use one of my Chinese brush fonts, but decided against it. The shadow for the text layer is a layer mask and is a copy of the text layer, only with a gausian blue applied, which renders a shadow. The default was a darker version of the background green color, but I changed it to black at the last minute. The three images that are present are my chop set in a stylized circular frame (a similar one is located at the top of the project page), a picture of my keyboard, with an adjustment transparency layer applied and the public HTML 5 badge. For the assignment, we are asked to imagine a name for our design company, so I chose '5 x 5'.
The actual image measures 1024 x 250, which is a little larger than my web template can handle, so I scaled it to a 900px width in the code. The graphic itself is still 1024 x 250.